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15 minutes

Unpacking the Psychology Behind Clickbait Thumbnails

Master the art of clickbait thumbnails! Unveil psychology, emotions, visuals, and branding. Captivate like a true YouTuber!


Key Takeaway:

  • Thumbnails are crucial in online video content as they are the first point of contact with the audience.
    Custom thumbnails can improve a YouTube video's performance and attract more viewers.
  • Clickbait thumbnails are designed to attract attention and encourage clicks by using:
    - high-quality images;
    - emotional expressions;
    - consistency with branded elements;
    - optimized layout. 

    However, these ingredients should be used in balance, avoiding misleading thumbnails that do not accurately represent the content.
  • Testing, tracking, and optimizing can help determine the effectiveness of different thumbnail strategies for a specific audience and topic.
    This results in higher video engagement and viewer satisfaction.

Clickbait Thumbnails appeal to human psychology.

An image showing a person experiencing curiosity or excitement while looking at a clickbait thumbnail.png

It is a tried-and-tested technique created to catch the viewer's attention and increase engagement.

Clickbait Thumbnails is an essential marketing tool in YouTube video production. It uses branded elements, text, layout, emotions, mobile optimization, and animation to create high-quality content. By testing and constantly optimizing thumbnails, YouTube channels can ensure that their video marketing strategy is effective in reaching out to their intended audience.

The context is crucial in making clickbait thumbnails stand out. It is crucial to have a thumbnail maker or ai generator that can help create custom thumbnails that match your video content. This technique requires specific attention to details like color, font, and image. Incorporating clickbait YouTube titles and funny clickbait thumbnails can also significantly boost video engagement.

Understanding Thumbnails

An image showing a well-designed thumbnail with clear visuals, text, and colors.

Thumbnails play an integral role in crafting a clickable and attractive YouTube online presence.

The psychology behind thumbnails lies in their ability to capture the viewer's attention and make them curious about the content.

A well-designed thumbnail arouses interest and creates a sense of urgency to explore the content deeper. The use of proper images, text, and colors is essential in making the thumbnail clickable and compelling.

The visual cues in a thumbnail are crucial in making it click-worthy. A good thumbnail design uses contrasting colors, bold fonts, and intriguing imagery to create visuals that catch the eye.

An attractive thumbnail can be a powerful tool in clickbait tactics. But, while an artfully crafted thumbnail can bring in more viewers, using deceptive tactics to lure viewers can hurt a brand's reputation. It is important to use clickbait thumbnails that stay true to the content they represent.

A comparison image showing the difference between a captivating thumbnail and a dull one.

A well-known example of the power of clickbait thumbnails can be seen in YouTube channels like Mr.Beast. The clickbait thumbnails used by MrBeast generate massive attention and pique the curiosity of viewers. Many YouTubers employ clickbait images to attract more viewers to their videos. They have dedicated teams of clickbait editors who carefully craft attention-grabbing titles and thumbnails to maximize the number of views.

Understanding the psychology of thumbnails can help content creators to generate more views and engagement.

It is important to stay true to the content when using clickbait tactics, as using deceptive tactics to lure viewers can ultimately hurt credibility. Except for entertainment channels, it is important to use clickbait thumbnails that represent the content's true message and avoid gimmicky images.

Definition of thumbnails

Thumbnails are small images or icons that represent the video and content on a web page. They act as visual representations of digital content and can be seen on various platforms, including social media, websites, videos, and online advertisements. Thumbnails serve to grab the attention of users and entice them to click on the content they represent. They generally depict eye-catching and attractive visuals that make the content appear enticing.

Compilation of Thumbnails

Clickbait thumbnails are designed to capture the user's attention more effectively than other types of thumbnails by using sensational and exaggerated imagery.

The psychology behind clickbait thumbnails is rooted in human nature. The brain is wired to seek predictability, novelty, and pleasure in information, which makes thumbnails an effective way of capturing people's attention quickly.

By incorporating bright colors, striking visuals, bold fonts, and catchy text within their design elements, thumbnail makers can create a captivating thumbnail. Additionally, split testing or optimizing clickbait images has become an efficient technique for enhancing click-through rates (CTR) ultimately increasing engagement levels.


Pro Tip: Using accurate representation in a thumbnail without misleading viewers can bring long-term benefits while maintaining trust among existing subscribers.

Importance of custom thumbnails

Custom thumbnails are vital in click-baiting strategies, as they are the first point of interaction between a viewer and a video. They offer YouTube creators a chance to visually represent their content and entice viewers to click on their videos. These personalized images have become increasingly popular on the platform, particularly with clickbait thumbnails.

Despite being criticized by some as deceptive, clickbait thumbnails provoke curiosity and can lead to higher click rates compared to generic thumbnail images.

When creating custom thumbnails for YouTube videos, there are several key factors to consider:

  • It is essential for the thumbnail image to be relevant and representative of the content within the video. A misleading thumbnail that does not relate to the video's actual content may garner views initially but will ultimately lead to disappointment and low retention rates among viewers.
  • Additionally, the thumbnail should capture attention through vivid colors, bold fonts, and eye-catching images.

Moreover, split testing is an ideal way to evaluate which thumbnail works best for a particular video or audience segment. It helps creators determine which design elements work best in making their videos more clickable and engaging their audience effectively. Tools like clickbait thumbnail maker or generator can aid in creating precise designs for thumbnails that maximize viewer interest.

Pro Tip: Creating custom thumbnails involves creativity and a good understanding of your target audience's interests; ensure visuals stay true to your brand identity while evoking emotions that keep people interested.

Types of thumbnails

Professional marketers understand that the right type of thumbnail can significantly impact click-through rates (CTR). Here, we will explore the various types of thumbnails that you can use to make your content more clickable.

  • Emotional Thumbnails
  • Action Thumbnails
  • Bold Visuals Thumbnails
  • Romantic/Heartwarming Thumbnail
  • Teaser Thumbnails
  • Bold and Branded Thumbnail

Emotional thumbnails contain images deliberately designed to provoke an emotional response from viewers — for example, pictures of people laughing or crying. Action thumbnails are created to showcase a sense of energy and movement in the image using intricate angles and depth. Bold visuals use dominant colors, shapes, or symbols to grab attention while teaser thumbnails show just enough information to pique the viewer's interest but not reveal too much crucial info.

Pro tip: Use a high-resolution image with quality graphics that stand out on all devices for long-lasting impressions.

Essential Ingredients of Clickbait Thumbnails

Clickbait thumbnails are designed to attract viewers and entice them to click on the video link. The elements that make them so irresistible are worth exploring in detail:

  • Eye-catching visuals: Use high-contrast colors, bright graphics, and interesting fonts that stand out.
  • Relevance: Ensure that the thumbnail accurately represents the video's content and promises something of value to the viewer.
  • Emotional Appeal: Evoke curiosity, excitement, and intrigue through emotional triggers and feelings.
  • Clarity: Use clear messaging in the form of text overlays that offer clear information or hint at something that will be revealed.
  • Uniqueness: Make the thumbnail distinctive and original so that it sets itself apart from the competition.
  • Consistency: Establish a style and layout that is consistent with your brand's identity so that viewers can easily recognize your content.
The essential ingredients of a clickbait thumbnail

In addition to these key ingredients, it is also important to consider the audience's preferences and interests when creating clickbait thumbnails.

This can include experimenting with different styles and trends, trying split testing to see what works best, and staying aware of the latest clickbait techniques and strategies.

According to, "50% of people remember what they see, and click-through rates can increase by up to 161% with the right visual elements."

High-quality content

Quality content is dynamic and provides new insights into an area of interest, thereby providing value to viewers. It involves a deep understanding of the target audience that helps formulate effective strategies for engagement. Its focus is not solely on promoting or selling a product but rather delivering an experience that resonates with consumers. A combination of captivating visuals and engaging text can make all the difference in attracting and keeping the viewer's attention.

One way to create high-quality content is by focusing on storytelling techniques that provide context and connect with your audience emotionally. Images should be clear, professional, and eye-catching while fonts must be legible even at smaller sizes. The psychology behind color choice is also vital as colors evoke certain emotions: warm colors are happy and inviting while cooler colors convey professionalism and calmness.

Another important aspect of creating high-quality content relates to conducting thorough research beforehand, which includes selecting appropriate keywords, using reliable sources, analyzing current trends, as well as carrying out surveys or polls to understand what engages your audience.

Overall, creating high-quality content involves understanding the needs of your audience while delivering valuable insights through visually stunning images paired with compelling text that evokes curiosity, intrigue, and demands action.

Studies have shown that when done right, clickbait thumbnails are proven methods for driving traffic.

However, they mustn't mislead their audiences. For instance, according to Google's open-source database, YouTube 8M, YouTube's machine learning dataset, around one out of every five thumbnails used on YouTube was classified as a "misleading" thumbnail.

Fun Fact: A recent survey from Hubspot found that 36% of respondents identified a compelling image or visual component as being the most important part of their social media marketing strategy.

Staying within context

Creating a clickable thumbnail on YouTube requires more than just eye-catching images and bold text. It also involves ensuring that the thumbnail stays within the context of the video content. When a user clicks on a misleading thumbnail and discovers that it has no relevance to the video, they are likely to dislike the video or abandon the channel altogether.


A thumbnail that accurately represents the content of the video: Tasting Papa John's Doritos.

A thumbnail that accurately represents its content is instrumental in gaining audience trust, which will lead to repeat viewership. This not only builds an engaged community but also increases a channel's chances of being recommended to new audiences. For instance, if videos are about makeup, thumbnails should have beauty products and/or people with makeup.

Click-baiters who misleadingly lure viewers with unrelated thumbnails eventually ruin their reputation as trustworthy sources of information thereby hurting their viewership greatly.

Creators should keep all elements of their channel in mind when selecting appropriate images for clickbaits relevant to each specific title.

Using high-quality images

Images that are visually appealing and relevant to the content evoke a positive emotional response, drawing the viewer's attention. The use of color psychology and negative space also plays a role in making high-quality images stand out.

Before and after YouTube Thumbnail

These engaging images must be captivating enough to spark curiosity while still being highlighting the content they represent.

Using too many colors or low-quality images can often lead to negative perceptions of your content, resulting in lower engagement rates. Hence, using superior-quality images is vital to effectively communicate your message.

To ensure that your clickbait thumbnail stands out from the rest, you need to make sure it is unique and eye-catching while ensuring its relevance with user intent and search queries. Avoiding any visual clutter on your image is as important as keeping it simple and thought-provoking.

Incorporating contrasting colors with clear text on top helps make your thumbnail more legible and draws users' attention toward a specific aspect of the image. In addition, take into consideration how your thumbnail will look on different screen sizes and formats for an optimized user experience.

Following these tips consistently can help enable better click-through rates for videos or channels that use YouTube clickbait thumbnails strategically.

Expressing emotions

Clickbait thumbnails are an immersive visual representation of the content they lead to. They possess the ability to evoke a spectrum of emotional responses in viewers, including curiosity, joy, fear, empathy, and surprise.

Images depicting different emotions like curiosity, joy, surprise, or fear.

These images are often highly saturated and contrasted with clear typography used for clickbait words for maximum impact.

Moreover, these thumbnails have peculiar features that make them irresistible to viewers. For instance, they use emotions as triggers by incorporating faces with strong expressions, dynamic poses, and color combinations that stand out from the channel's typical imagery or scenes capturing high-intensity moments.

In essence, these thumbnails offer a snapshot of what lies behind the 'click', creating an opportunity to generate interest and encourage engagement by tapping into viewers' emotions. The more compelling and relatable the emotion evoked in the thumbnail is, the higher its chances of increasing watch time.

Thus, it's important while designing a thumbnail to consider what would be emotionally relevant when building one; will it trigger excitement or sadness? What kind of faces should be integrated into this thumbnail?

Overall one must think about how their thumbnail will be perceived overall before publishing it online.

Consistency with branded elements

The use of consistent branded elements in thumbnails is essential for building brand recognition and trust with the audience. Maintaining consistency also ensures that viewers immediately recognize and associate the thumbnail with the content creator or company. Consistency can be achieved through various methods, such as using a standardized color scheme, logo placement, font style, or even image composition that aligns with a brand's identity.

Moreover, having a branded thumbnail increases the chances of it being clicked by subscribers and potential followers. When given a multitude of visually attractive options on YouTube, users often choose to click on thumbnails from familiar brands or creators whose style resonates with them.

Additionally, creating a unique visual identity through consistent branding is critical when competing against other YouTubers who use similar techniques to draw attention to their content.

Mr. Beast working on brand consistency

Many high-performing YouTube channels have taken advantage of branded thumbnails that stand out from the crowd while remaining true to their identity, setting them apart from other clickbaiters on YouTube.

In fact, there have been cases where changes in branding and design style have significantly impacted click-through rates positively across multiple channels creating better-performing videos despite the utility value.

A great example can be seen in Preston who consistently maintains cartoonish video thumbnails which help them stand out amongst thousands.

Overall, developing an identifiable branded thumbnail may lead to higher engagement rates in videos compared to those without any recognizable elements linked to the brand or creator.

Choice of words

Clickbait thumbnails are created to appeal to our base emotions and get us to click. The right combination of words can make all the difference in creating clickable thumbnails.

Words such as "unbelievable," "mind-blowing," and "jaw-dropping" convey excitement, while words like "secret," "unknown," and "surprising" create a sense of intrigue. And terms like "you won't believe what happens next" or "find out how to do this one simple thing" tap into our fear of missing out (FOMO) and desire for simplicity.

Choosing the right words also involves understanding your audience. Intriguing language may work for a younger audience, while more straightforward language may resonate with an older demographic.

An image showing captivating text overlays used in clickbait thumbnails

While word choice is important, it's not the only factor in creating an irresistible thumbnail. Visual elements like colors, images, and font choices can all impact whether someone clicks on your video.

If you want to create an effective clickbait thumbnail, focus on choosing language that creates curiosity and incites emotion. But remember to balance this with an accurate representation of your content, no one likes feeling misled after clicking through.

Don't miss out on clicks by neglecting the power of word choice in your thumbnails – take the time to craft a catchy title that accurately represents your content.

Ensuring readability

A clickable and readable thumbnail is key to generating higher engagement on YouTube. When creating a thumbnail, ensure that the text is readable even in smaller resolutions. Use clear fonts, bold letters, and contrasting colors to make the text more visible. Avoid using too much text on the thumbnail as it reduces readability and looks cluttered.

To ensure a readable clickbait thumbnail, keep the target audience in mind while creating it. Understand their preferences and use engaging images that relate to your content. The image must be vibrant and of high quality to attract viewers' attention. Always include relevant keywords in the title with appropriate tags that align with your video's content.

Pro Tip: Split test your thumbnails frequently; experiment with different styles, images, colors, and fonts to determine what works best for your audience. By following these tips, you can create effective clickbait thumbnails that will draw in viewers and increase engagement rates on YouTube.

Considering the layout

The layout of your clickbait thumbnail plays a crucial role in its level of success. Research indicates that balanced compositions with symmetry produce more pleasing results than non-symmetric designs.

Creating a table is critical to effectively communicate information related to the layout design. This helps readers understand how balance can improve engagement rate and attract more views to their videos.


Symmetrical Layout

In a symmetrical layout, the elements of a thumbnail are arranged in a balanced and harmonious manner. The visual elements on one side of the thumbnail mirror or closely resemble those on the other side, creating a sense of equilibrium and order.

Symmetrical Layout

Non-Symmetrical Layout

A non-symmetrical layout, also known as an asymmetrical layout, involves arranging the elements of a thumbnail in an intentionally unbalanced manner. The visual elements on one side of the thumbnail differ from those on the other side, creating a dynamic and visually interesting composition.

Non-Symmetrical layout

Balanced composition

A balanced composition refers to a thumbnail design where the visual elements are arranged in such a way that they distribute visual weight evenly across the composition. This creates a sense of stability and visual harmony, making the thumbnail pleasing to the eye.

Balanced composition

Unbalanced composition

An unbalanced composition in a thumbnail design intentionally places visual elements in a way that creates a sense of imbalance or tension. This can be done to evoke a specific mood or draw attention to a particular element. It adds visual interest and can create a sense of movement or excitement.

Unbalanced composition


Pleasing result

When the elements of a thumbnail, such as color, imagery, text, and layout, come together effectively, they create an appealing and visually captivating composition. A pleasing result grabs the viewer's attention, communicates the intended message, and encourages engagement.

Pleasing result

Unattractive results

Unattractive results in thumbnail design occur when the elements do not harmonize well or fail to create a visually pleasing composition. This can happen due to poor color choices, cluttered layout, unclear imagery, or mismatched branding elements. Unattractive results can lead to a lack of viewer engagement and may not effectively communicate the desired message.

Unattractive results


While you may have come across clickbait thumbnails with different layouts and aesthetics, there is enough research data to support symmetrical designs' effectiveness in generating greater engagement rates and views.

It's essential to keep up-to-date with emerging trends and best practices for designing successful Youtube clickbait thumbnails. It's equally vital not always to rely on these trends but continually experiment through Youtube thumbnail split testing, allowing yourself room for flexibility and creativity.

A recent survey conducted by Pew Research Centre found that over 70% of US adults watch YouTube videos, making it critical for creators always to adapt their strategies to stay ahead of competitors.

Optimizing for mobile

With more and more users accessing YouTube on their mobile devices, it is essential to create clickable thumbnails that are designed with the mobile user in mind. This involves using larger font sizes, simple yet eye-catching images, and avoiding cluttered designs that may be difficult to see on smaller screens.

In addition, optimizing clickbait thumbnails for mobile requires attention to detail when it comes to image resolution and file size. Images should be compressed to ensure faster load times and avoid buffering issues that may cause frustration for viewers.

To further enhance the effectiveness of clickbait thumbnails on mobile devices, split testing can be used to determine which designs are most effective. This allows creators to experiment with different elements such as font style, color schemes, and image placement to determine what works best for their specific audience.

For example, a popular YouTuber reported that after split testing their thumbnails, they found that adding text overlays containing clickbait words such as "shocking" or "secret" led to a noticeable increase in views and engagement.

Overall, optimizing clickbait thumbnails for mobile requires understanding the unique needs of this audience and tailoring designs accordingly through careful testing and experimentation.

By doing so, creators can create irresistible thumbnails that engage audiences on any device.


Clickbait thumbnails have become increasingly important in generating video views and engagement. Split testing, or A/B testing, is a method used to analyze the effectiveness of different thumbnail variations. It involves comparing two versions of a thumbnail and determining which one generates more clicks.

Through split testing, creators can determine what makes their thumbnails more clickable.

Factors such as color, image choice, font size/style, and text placement can all influence clickthrough rates.

In addition to split testing, analyzing competitor thumbnails within one's niche can provide insight into popular trends and strategies.

By incorporating these elements into your thumbnails while maintaining uniqueness in imagery and branding, you can increase viewer interest and engagement.

Overall, understanding how clickbait thumbnails work and using split testing tools, like Tubesplit, is crucial for effective marketing on YouTube. By consistently tinkering with thumbnail designs to optimize clickthrough rates and staying up-to-date with current trends in your niche, you can effectively attract and engage audiences through clickable thumbnails.

Clickbait Thumbnail Best Practices

Clickbait thumbnails play a vital role in gaining clicks and views on online platforms. To maximize their impact, one needs to follow certain guidelines. These guidelines involve a careful study of human psychology. Here are some essential Clickbait Thumbnail Best Practices:

  • Use bright colors and contrast to make the thumbnail pop.
  • Include relevant and attention-grabbing text in the image.
  • Add a humorous or emotional element to the thumbnail.
  • Provide a clear representation of the content in the thumbnail.
  • Test different designs to determine the most effective one.
Example of a thumbnail that follows best practices, including bright colors and relevance to the content (title: I Turned My House Into A Fish Tank!)

To achieve the best results, it is crucial to understand the target audience's preferences while abiding by these guidelines.

It is worth noting that many successful YouTubers follow these Clickbait Thumbnail Best Practices to increase their views and subscribers.

However, one should not overlook the importance of relevance and honesty while creating clickbait thumbnails. Misleading viewers to gain clicks could lead to a loss of credibility in the long run.

In a real-life example, a makeup artist created a clickbait thumbnail by photoshopping her face to look like a celebrity. Though it initially led to a surge in views, the makeup artist eventually faced backlash for misleading her viewers.

By incorporating these Clickbait Thumbnail Best Practices, one can create visually appealing and attention-grabbing thumbnails while maintaining credibility and relevance.

Maintaining balance among essential ingredients

To achieve success in creating these thumbnails, creators need to maintain a delicate balance among crucial ingredients.


The opposite of best practices.

To begin with, maintaining balance means that the thumbnail should be striking enough to grab attention without being overly sensationalized. It's important to highlight the core message of the content without making any false claims that might harm its authority or credibility.

Moreover, crafting an eye-catching visual design is pivotal while ensuring that it is relevant and aligned with the content being represented. Balancing image placement, contrast levels, colors, and font sizes plays a critical role in guiding user behavior toward a click.

Further redressing composition aspects like text placement above the fold helps improve visibility and readability while keeping things simple yet impactful.

Finally, shaping feedback mechanisms such as likes, shares, comments, and subscribers can surely enhance engagement rates. Striking the right balance by not overusing these constructs avoids falling into cliches or over-promising outcomes that cannot be achieved.

Maintaining this balance among essential ingredients like visual design, messaging, relevance, and feedback loops without going overboard with extraneous elements like copy or imagery will ensure high CTR and lower bounce rates.

When creating effective clickbait thumbnails for your online presence, always remember what makes each unique ingredient tick within your audience's psyche before proceeding. This can ensure you create clickbaity but fair thumbnails.

Choosing relevant and attractive topic

Choosing the right topic for your clickbait thumbnail is crucial in attracting a large audience to your content. The topic should be relevant to your video, but also eye-catching and provocative.

One approach to selecting a compelling topic is through the use of attention-grabbing language or visuals that evoke an emotional response from the viewer. Use sophisticated composition techniques like color psychology, text overlay, and interesting fonts that pique curiosity.

In summary, using captivating elements will entice viewers to click on your content.

To make your thumbnail clickable, optimize its relevance by using keywords relating to your video.

Avoiding misleading thumbnails

To increase engagement without using inappropriate tactics, use high-quality images that accurately describe the content of your video. You should also choose a thumbnail that clearly reflects the central message of the video.

Avoid using irrelevant or misleading images, clickbait fonts, faces, or pictures that can compromise the integrity of your brand.

Remember to check for ad compliance and follow advertising guidelines when creating clickbait thumbnails. Make sure you are not deceiving or misleading customers with false claims or links in any way.

If in doubt, ask for feedback from friends or advisers about how the thumbnail portrays the video's content. Taking time to properly construct both the title and preview image could help deter audience mistrust and promote more loyalty among subscribers.

Don't let clickbait ruin you!

Choose honest images with informative captions over Clickbaity ones to build a well-entrenched reputation within your niche market.


Clickbait thumbnails have become a staple in modern digital marketing strategies, providing both entertainment and eyeballs. The phenomenon that drives the irresistible appeal of the sensation often lies in a combination of carefully designed graphic elements, including bright colors, clear imagery and text that raises curiosity, and a promise of a reward (e.g., unboxing a mystery toy or witnessing a mind-blowing trick). The clickbait thumbnail generator software has only heightened the creation of a perfect clickbait image that pulls at our heartstrings and motivates us to click and engage.

The psychology behind what makes a thumbnail clickable is multifaceted, with primary factors that include emotion, novelty, relevance, and social proof of the content's value.

Clickbait pictures are designed to elicit a visceral response in viewers, making them feel a sense of joy, intrigue, or even fear of missing out. By tapping into the primordial need for novelty and excitement, the best clickbait images capture our attention and refuse to let go.

To make a clickbait title work, one has to combine it with a good-quality video, or otherwise, the public will become bored and eventually brand the content as worthless clickbait.

Clickbait Youtube thumbnails not only set expectations, but they can also determine the video's popularity and success by increasing or decreasing user engagement.

The algorithms used in YouTube tend to reward videos with high engagement rates, so crafting a quality clickbait video can result in a substantial increase in views.

What Makes Them So Irresistible?

  • Clickbait thumbnails use emotional triggers such as curiosity, excitement, and fear to grab viewers' attention. (Source: Forbes)
  • The use of exaggerated visuals and bold text on clickbait thumbnails is designed to create a sense of urgency and convince viewers to click. (Source: Wired)
  • The human brain is hardwired to respond to visual stimuli, and clickbait thumbnails take advantage of this by using eye-catching images and bright colors. (Source: Psychology Today)
  • Clickbait thumbnails often misrepresent the content they lead to, creating disappointment and mistrust among viewers. (Source: The Guardian)
  • The rise of clickbait thumbnails is due to the increasing competition for attention in the digital world. (Source: The Conversation)



Mr Breast in Space - thumbnail

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